Reddy said that Dolby Atmos offered the sound that they were looking for all this while. The CEO of SPI Cinemas Kiran Reddy’s efforts to offer nothing short of the absolute best to his guests has resulted in Chennai earning the recognition of the single city with the most Dolby Atmos enabled screens in the world, making it a movie-goers paradise. The latest technology offers content creators total freedom to position their sonic ideas effectively with a full hemisphere to play around with. It will be able to achieve a dynamic, dramatic, natural and realistic output while giving a fully immersive viewing experience to the audience. The major focus of the event was to communicate the teaming up of SPI Cinemas with Dolby to enable 37 screens across their theatres with the latest groundbreaking technology that is the Dolby Atmos.Īccording to Pankaj Kedia, Country Manager of Dolby Laboratories India, Dolby Atmos will be a game changer and a far cry from the earlier surround sound technology. Dolby Laboratories and SPI Cinemas invited the press earlier today, 12 th June 2013, to announce some developments that are set to redefine the way movies are presented to the audience.
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